No Going Back PAC Put $21.7 Million Into Seven Weekly TV Buys Against El-Sayed, Sept 10 to Oct 21

No Going Back PAC Inc., funded by transfers from MAGA Inc. (see 2026-09-01–maga-inc-sends-200-million-to-no-going-back-pac-in-six-transfers), ran a weekly television buy against Abdul El-Sayed in the Michigan Senate general. Each is a separate FEC 24/48-hour report; the payee on all seven is Del Ray Media LLC and the purpose is placed TV and connected TV. Dates below are the dissemination dates the committee reported, which are not airing dates, and the report dates are the dates the filer signed.

• Sept 10 (report dated Sept 12): $3,765,511
• Sept 16 (report dated Sept 18): $3,763,601
• Sept 23 (report dated Sept 25): $3,763,601
• Sept 30 (report dated Sept 30): $3,986,901
• Oct 7 (report dated Oct 8): $2,392,140.60
• Oct 14 (report dated Oct 15): $2,692,800
• Oct 21 (report dated Oct 22): $1,346,400

Those seven lines add to $21,710,954.60 (my sum). On Oct 7 and Oct 21 the same filing also carries a line supporting Mike Rogers for $1,594,760.40 and $1,346,400; the Oct 21 amount equals the El-Sayed line, so those two reports each book one buy under two candidate lines, and the two sides should not be added together. No Going Back also reports direct mail (Storytellers Group) and texting lines against El-Sayed that are not itemized here, so the seven TV lines are a floor for its total against him.

Reports for buys disseminated after Oct 22 are not covered here.