Trump Launches Third 'Mugshot' NFT Collection Generating $9.9 Million Revenue

confirmed Importance 7/10 ~1 min read 3 sources 2 actors

Trump launched his third NFT collection titled ‘MugShot’ featuring 100,000 digital trading cards based on his Georgia election interference mugshot, priced at $99 each. The collection generated approximately $9.9 million in initial revenue and offered pieces of Trump’s actual mugshot suit to buyers purchasing 47 cards. The launch caused his previous NFT collection prices to drop nearly 50% initially, demonstrating potential market cannibalization and the volatile nature of Trump’s digital asset strategy.

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The Cascade Ledger. “Trump Launches Third 'Mugshot' NFT Collection Generating $9.9 Million Revenue.” The Capture Cascade Timeline, December 12, 2023. https://capturecascade.org/event/2023-12-12--trump-launches-third-mugshot-nft-collection-gene/